You can take back anything you say . . .

In fact, many organizations and some people take back almost everything they say. You can do so at any time by taking actions that fail to match your words. For example, I attend a "university," which will remain nameless for now. They say wonderful things in their heavy advertising, including the front page of the web site. Then they go and cancel that in so many ways: by having a low graduation rate, some instructors not suitable to teach, many courses  and course web pages apparently prepared by amateurs, and allowing the public to believe they are not accredited (they are). I imagine most readers could give more examples of this. Hypocrisy costs a person or organization in more than morality and ethics; people who could not function at this school are giving their friends, relatives, and blog or social-networking readers word of mouth that the marketing department cannot overcome by words. Hence the heavy, expensive, advertising.