Wednesday, December 14, 2011

Unintentional Communication

This Republican primary season has become a fine example of the difficulties of directing communications to a limited audience. All of these would-be nominees try all-out to woo the likely Republican primary voters, essentially Tea Party activists. None of them seems to notice that the entire country watches newscasts, and only Fox News has any sympathy for them. This leads to fascinating spectacles again and again.

Early on, we saw Sarah Palin spouting whatever came to mind, complete with a reality TV show and a bus tour, only to realize that continuing as a celebrity is safer and pays more than actually trying to run for President. I suspect that she might have caught on that a majority of the voters do not believe she could see Russia from her front porch.  Her successors almost make her look sensible, and that is a difficult task.

Michelle Bachmann (remember her?) knew she would not have to use facts and figures to please the Tea Party. She was doing well without that, but then Newsweek put her picture on their cover looking crazy.  Really crazy. Someone claimed that "crazy" was the only kind of picture available, and she drowned in the waves of laughter. Ron Paul comes and goes in the polls. The problem with him seems to be honesty. Congressman Paul appears to be a libertarian at heart, and that works fine on issues such as smaller government and lower taxes, but he would rather not outlaw sex or attempt to imprison anybody the Tea Party disapproves of.  Governor Perry of Texas tends to talk like a drunk in a bar, which would be less of a problem if his many competitors pointed it out less often. Herman Cain knew the right words (except for that 9-9-9 thing) but quickly got a reputation for sexual harassment and at least one long-term adulterous affair. The Tea Party does not approve of sex for fun under any circumstances. Mitt Romney has somehow maintained a decent position in the polls through all of this. I suspect he depends on the non-Tea Party wing of the Republican Party, because he makes sense when he talks most of the time. Unfortunately, he has a record that would serve a Democrat well, he changes his stated positions often, and he is a Mormon. While I see Mormons as a kind of fundamentalist Christian, many in the Tea Party see them as some bizarre “other” creature, possibly out to destroy them.

So all of these people parade before the devout followers of Rush Limbaugh et al., trying to reach the Republican convention with enough delegates to grab the nomination so they can run against President Obama.  They debate again and again, looking more and more foolish. They attack each other, using old pictures, past statements, and wild accusations.

The great thing for Obama is that they also parade before the rest of the USA. Obama will not need to spend as much money as usual on making new advertising against whichever one of these people outlasts the others. He can just use video of the debates and information the Republicans have already uncovered in this primary season.

The Republicans seeking the nomination are communicating more effectively than they know. Unfortunately for them, they are telling all Americans, not just the party faithful, who they are.

No comments:

Post a Comment